Getting Scrooged: Poor People Pay More During Christmas

In a previous article, the Paribus data team investigated how holiday shopping differs between rich and poor shoppers. We’ve also told real-life stories of poorer shoppers being discriminated against. And after analyzing almost one million purchases made in the last three weeks, the data is clear: poorer shoppers are at least twice as likely to overpay on their holiday purchases. In other words, poorer shoppers … Continue reading Getting Scrooged: Poor People Pay More During Christmas